The Birmingham New Street redevelopment project was an individual University task based on the module Marketing, Advertising and PR. I was provided with the information regarding the New Street redevelopment and subsequently asked to create my own marketing strategy and develop a full MAPR campaign to support this.
I created a market development strategy and pursued this through a campaign endorsing rail travel to drivers using a benefits approach. This resulted in a website mock-up, mobile app wire-frame, social media campaign, offline billboard advertisement and much more.
Some of the images from this project can be found below; however, if you are interested in viewing the full project, please click the "project pdf" button below.